X

Need some help?

Categories
Secured By Comodo

Arlec

With a dynamic and evolving inventory of hundreds of high-quality, consumer-based products – and sales of millions of units per year – Arlec has a presence in almost every Australian home and workplace.

This impressive market penetration, however, has not been achieved overnight; from humble beginnings in a small laundry at the St George Hotel in Melbourne in the mid-1940s, Arlec has grown organically over subsequent decades to win the respect and loyalty of Australasia’s leading hardware and homeware retail communities, representing millions of consumers.

Initially Arlec operated under two corporate banners, namely A&R Electronic Equipment Company Pty Ltd, and A&R Transformers Pty Ltd. Both entities were registered in 1947 by founding principles Mr. D.K. Anderson, a qualified electrical engineer, and business partner Mr. A. Roudi. Most of the company’s early activities involved transformer manufacture, servicing the electrical needs of a growing postwar population. By 1950 the success of the expanding business led to its relocation to larger premises at 378 St Kilda Road, Melbourne, which served as a manufacturing and administrative headquarters for a decade.

Ongoing growth then resulted in the establishment of even larger facilities in Box Hill, an eastern suburb of Melbourne, in 1961 – a move that stimulated fresh assessment of market opportunities and the formation, in 1963, of a specialist electronics components and accessories company called Soanar Electronics Pty Ltd. This far-sighted manoeuvre, which involved significant product sourcing and manufacture in Asia, paved the way for Arlec’s strategic transition from a commercially focused business to a major wholesaling operation dealing with domestic DIY customer bases. Since the 1970s the company has evolved in stages to consolidate growth and maximize efficiency. Soanar Electronics was sold in the mid-1990s, and the company moved its corporate headquarters from Box Hill to Chirnside Park in the late 1990s before finding its present home in Blackburn.

Today, under the masthead of Arlec Australia Pty Ltd, the business supports an in-house staff of 60 professionals, complemented by a highly trained sales team servicing stores throughout Australia.

WIDE WORLD OF LIGHTS SUPERSTORES

CONTACT CUSTOMER CARE

Live Chat
admin@wideworldoflights.com.au

Weekdays8:30am - 5pm
Saturday8:30am - 4pm
Sunday10am - 4pm

WWOL SOCIAL

WWOL NEWSLETTER

SIGN UP

Wide World Of Lights Superstores

WIDE WORLD OF LIGHTS is the leader in Lighting and Electrical. Established in March 1995 Wide World of Lights is today recognised as one of Queensland's most professional lighting specialists, now with two massive superstores showcasing the latest styles and designs at the best prices.

Buying direct off the Importer, Wholesaler, Retailer guarantees the best price first time every time with stock levels maintained by a dedicated wholesale consultant, we can strive to have what you need every time.

We are committed to servicing the needs of our clients by offering the most competitive pricing, comprehensive range, right advice and after sales service back-up with at least 12months in home warranty unless specified otherwise.

Mastercard, Visa and PayPal Logos Eco Lights Australia Wide Delivery Trade Gift Vouchers Price Smash Guarantee
Mastercard Visa Masterpass Amex JCB Paypal EFT - Electronic Funds Transfer
© 2017 WWOL Australia PTY LTD T/A Wide World of Lights Superstores. Web design: Image Canteen